Universal Analytics is dead. Here’s how to get started with Google Analytics 4!
Join us for a free webinar hosted by KS Digital Founder Krista Seiden! Simply drop your details into the form below and you’ll be all set.
Date: March 30th, 2022
Time: 9am PST / 12pm EST / 5pm GMT
Google has just announced that Universal Analytics will be sunset on July 1, 2023.
That means you have approx ~15 months to set up GA4, learn how to use it, and collect enough data to be confident for the switchover.
It’s no secret that Google Analytics 4 is VERY different from what you’re used to in Universal Analytics.
So often, different becomes scary, difficult or overwhelming.
It doesn’t have to be that way!
Learning something new can be tough, but I’m here to show you how to use this new tool to your advantage.
In this webinar, join me, former Googler and KS Digital Founder and Principal Consultant Krista Seiden, to learn how to get started using Google Analytics 4 to understand and improve your customer experience. I will start with an overview of what Google Analytics 4 is and how it’s different from the Google Analytics you know and love, and then dive into some of my favorite tips and tricks to get you up and running with GA4. If you want to learn more about GA4 and how you can easily get started today, this is a can’t miss event!
Specifically, we’ll cover:
- Google Analytics 4 vs it’s predecessor, Universal Analytics
- Tips to get you up and running with GA4
- How to get started today
- Q&A – don’t miss the live Q&A with Krista at the end of the session!
BONUS: All webinar attendees will have the chance to win a FREE Master Google Analytics 4 bundle from KS Digital Academy (value of $1499)!! When you sign up for the webinar, you’ll be entered to win (and of course, you’ll get a recording of the webinar in your inbox as well)!
DOUBE BONUS: Want to double your chances of winning a free course bundle? If you follow @kristaseiden on Twitter and tweet about this webinar, you’ll be entered for a second chance to win!
This Webinar is for
Users who may or may not be familiar with Google Analytics Universal Analytics and are ready to learn all about this new thing called Google Analytics 4. If you’re a marketer, analyst, implementor or business owner, there will be something for you to learn in this session.
Even if you are already using Google Analytics 4, we’ll cover some tips and tricks that are sure to help you take your analysis to the next level.
And of course, for those interested in getting their burning GA4 questions answered, this is a great opportunity to ask GA4 product expert Krista Seiden everything you’re itching to know!
Webinar Host: Krista Seiden
Krista Seiden is the Principal Digital Analytics Consultant and Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts to build Google Analytics 4 and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co.
Webinar Moderator: Amalia Fowler
Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great search marketing strategies. She’s also a marketing instructor at the British Columbia Institute of Technology and has been in search marketing for 8 years, with her work focused on helping businesses understand marketing strategy, mentoring new marketers, building exceptional marketing teams and advocating for more ethical and transparent practices in our space. Her favorite saying is “It Depends,” because context is everything. When she isn’t working you can find her on her paddleboard in the Pacific or reading a book with a coffee in hand. You can follow her on Twitter @AmaliaEFowler.
Drop your details into the form to register for free for our upcoming webinar to learn all about how you can get started with Google Analytics 4!
Date: March 30th, 2022
Time: 9am PST / 12pm EST / 5pm GMT
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