Mastering Google Analytics 4 Bundle
The Mastering Google Analytics 4 Bundle, taught by former Googler and course creator Krista Seiden, combines both Reporting & Analysis in GA4 (Course 1), and GA4 Advanced Features & Set Up (Course 2) to help you master the ins and outs of Google Analytics 4. If you’re looking to get the most out of your time and investment, this is the course bundle for you!
Introduction to Google Analytics 4
In this introductory course, taught by former Googler and course creator Krista Seiden, you’ll learn about the history and evolution of Google Analytics and how to navigate in the new GA4 User Interface, an all new experience. You’ll dive into reporting and learn how to find the reports you’re looking for and how best to use the new reporting features of Google Analytics 4, and you’ll walk away from this course with a great understanding of how to get started with GA4 today!
Reporting & Analysis in Google Analytics 4
In Course 1, you’ll learn everything from the introductory course, plus how Google Analytics 4 compares to its predecessor, Universal Analytics, and how Reporting and Analysis work in GA4. You’ll dive deep into the new Analysis section to really master this powerful new tool, and you’ll walk away with practical knowledge of how to really use this new analytics property to set you and your business apart.
GA4 Advanced Features & Set Up
In Course 2, you’ll build on the foundational elements you learned in Course 1, and solidify your understanding of the platform by learning how it works: Dive deep on the new data schema, learn about integrations with GA4, master all of the new settings and modifications you can do within the GA4 UI, and gain a solid understanding of how to implement this new platform via gtag or Google Tag Manager.
Google Analytics Masterclass: From Zero to Web Analytics Hero
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In this course, taught by former Googler Krista Seiden, you’ll learn how to take advantage of Google Analytics to help your website or business excel. You’ll learn everything you need to know about the tool’s out of the box functions, gain insight into what a little extra implementation can get you, and use those insights to help transform your own Google Analytics account into something that will be a real asset to as you continue to use and analyze your data. If you want to learn from someone who has not only been in your shoes, but went on to help build the Google Analytics product and make it more useful, look no further than this Google Analytics Masterclass!
Please note this course is specifically for the current version of Google Analytics – Universal Analytics, and does not cover info about the newest version called GA4.